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FIND OUT WHY IT IS IMPORTANT TO USE VECTOR IMAGES

17 Jun 2016
Category: Vector Art

When you start a company or a new project apart from creating the business plan and budget, you come to a point where you need to design a logo that will visually represent your initiative. Recently I was participating in an art project where the head of the project used a hand drawn logo. All looked great; the idea, the visual content of the presentation, the inspiring team. As the time flew and the project kicked off the team faced a serious dilemma during organizing its first event. The issue was in the logo that was hand drawn and then retouched in a pixel based computer program to adapt it for presentation needs. It had small size dimensions which were enough for screen viewing and the presentation. However later when it was placed on a 3x4 meter banner it significantly lost its quality. What caused the problem? None of our amateur designers could find a solution to improve and maintain the quality of the logo, until they addressed the problem to the professionals who recreated th...

ORIGINS OF THE WORD VECTOR AND HOW IT RELATES TO GRAPHIC DESIGN

21 Mar 2016
Category: Vector Art

The word vector is derived from the Latin vehere which means to convey. In the early 18th century it was used to express lines joined by fixed points. In the second half of the 20th century with the rapid technological development, the word obtained a new meaning which meant a straight line or curve used to create vector images. These were a new generation of visuals which were created with the help of special vector graphic design programs which applied graphical representation of straight lines to outline objects and shapes in the picture. The advantage is that such images never lose their quality despite of the size. This most powerful feature makes them differ from other pixel based photos and drawings. Please see an example below:


vectorized hand drawn text


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