05 Feb 2017
Category: Vector Art

What is vector art?

It is a piece of artwork that is created in vector graphics applications. 

How does vector image work?

 To understand the concept we need to compare it with other type of artworks: bitmaps (rasters). These images are usually displayed on a computer screen - digital drawings, paintings, photos that appear on Internet, video games, movies. Bitmaps consist of a grid of full pixels that resemble tiny squares. These squares are the smallest points that comprise a visual. In graphic design a square defines the smallest unit of measurement. High resolution images contain big numbers of pixels and when printed on large surfaces they maintain details of the artwork. However, even those high definition images have quality limit. This means if we zoom them in, we will end up seeing countless pixels aka dots and our artwork’s quality will eventually be ruined.

Contrary ...


21 Jan 2017
Category: Vector Art

Imagine you are a marketing team’s leader with significant years of experience behind your shoulders leading a newly established advertising company. You are to head a very prestigious advertising fair where you'll be able to meet long term partners ready to invest in your business and improve your position in the industry. You have already booked all the necessary tickets, taken care of all the accommodation, and suddenly there is a last minute emergency. Your company designer tells you that you have a problem, the logo file has disappeared from the computer for unknown reasons and that he can only retrieve some low quality jpg images which will not look either good on large format posters or big digital screens. Knowing that image of the company totally depends on the upcoming marketing visibility, it is normal to panic. Besides, for every business it is ...